Transform every inbound email into a fully-enriched CRM lead - intelligently parsed, scored, and routed to the right rep in seconds.
Email-to-Lead in Salesforce turns inbound emails into Lead records automatically. Salesforce ships Web-to-Lead and Email-to-Case as standard features, but not a built-in Email-to-Lead, so teams use an Apex email service, a Flow or an app. Kizzy's Email-to-Lead is an AppExchange app that parses, scores, deduplicates and routes each lead.
Eliminate manual effort, reduce lead leakage, and convert incoming emails into qualified Salesforce leads automatically.
See exactly how Email-to-Lead transforms your biggest sales problems into automated wins, step by step.
Watch a real email get captured, parsed, scored, and pushed to Salesforce - in under 5 seconds.
Three ways to get inbound contacts into Salesforce, and what each one is built for.
| Email-to-Lead | Web-to-Lead | Email-to-Case | |
|---|---|---|---|
| What it creates | A sales Lead | A sales Lead | A support Case |
| Source | Inbound emails (Gmail, Outlook, IMAP) | Website form submissions | Emails to a support address |
| Built into Salesforce | No. Apex, Flow or an app | Yes, standard | Yes, standard |
| Needs a web form | No | Yes | No |
| Best for | Sales enquiries that arrive by email | Form-based lead capture | Customer support requests |
| Duplicate prevention, AI scoring and routing | Yes, in Kizzy's app | Configured separately | Configured separately |
Connect the inbox your team already uses. Email-to-Lead starts monitoring incoming mail as soon as it is linked.
Link a Gmail or Google Workspace inbox and turn new enquiries into Salesforce leads without copying anything across.
Read the Gmail integration guide →Connect Outlook or Microsoft 365 and capture leads from your team's mailboxes straight into Salesforce.
Read the Outlook integration guide →Any other IMAP inbox works too.
Every email is read, understood and routed before a human has to open it.
This is the same agentic approach Kizzy builds into its AI agent and Agentforce work for B2B teams. Read the how-to guide →
Email-to-Lead turns inbound emails into Salesforce Lead records automatically, so nobody has to copy details from an inbox into the CRM. Salesforce does not ship it as a standard feature, so teams build it with an Apex email service or a Flow, or install an app such as Kizzy's Email-to-Lead.
No. Salesforce includes Web-to-Lead, which captures leads from web forms, and Email-to-Case, which turns emails into cases, but it has no native Email-to-Lead. Teams close the gap with an Apex email service, a Flow or an AppExchange app.
Web-to-Lead creates leads from website form submissions. Email-to-Case creates support cases from emails sent to a support address. Email-to-Lead creates sales leads from inbound emails, with the sender, company and intent extracted from the message.
Yes. Kizzy's Email-to-Lead matches each incoming email against existing records before creating a lead, so the same person is not entered twice and your CRM stays clean.
Yes. You can connect Gmail, Outlook or any IMAP inbox, and Email-to-Lead starts monitoring incoming email as soon as the inbox is linked.
The AI reads each email, detects intent and sentiment, and scores the lead's priority. Routing rules then assign the lead to the right rep by logic, region or availability, and the rep is notified with a suggested reply.
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Business development executives are responsible for driving company sales by sourcing new clients, and by convincing existing clients to purchase added offerings. As such, business development executives play an integral role in companies’ longevity.