Salesforce Data Cloud Integrations Empowering Brands 
Salesforce recently unveiled fresh Salesforce Data Cloud integrations with Google Display & Video 360 and LinkedIn. These integrations enable Salesforce users to link their firsthand data from the leading AI CRM platform and conduct automated, personalized advertising campaigns on Google Ads and LinkedIn.
Why Salesforce Data Cloud integrations matters?
As the era of cookieless browsing nears and data privacy regulations swiftly change, enterprises are placing emphasis on gathering consent-driven data directly from their customer base. This data serves as the foundation for comprehending and engaging with customers. However, the existence of data silos presents a challenge for marketers aiming to unify their company’s first-party data, especially since organizations on average use 1,061 applications, with 71% remaining unconnected.
The Salesforce solution
The Salesforce Data Cloud for Marketing provides a solution that enables customers to consolidate data from various sources into one profile. This solution utilizes AI to expand insights and facilitates the creation of personalized advertising campaigns by leveraging first-party audience segments across the digital advertising network.